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Under the Behavior

Lab Rat Terms of Service

Effective 8 November 2026. Developer: Under the Behavior (Measify). Contact: underbehavior@gmail.com

These terms are an agreement between you and Under the Behavior, a brand of Measify, the publisher of Lab Rat on the App Store and Google Play ("we", "us") for the Lab Rat app for iPhone and Android, its challenge links and the Lab Rat web game on this site. By using them you accept these terms. If you do not, please do not use them.

The game

Lab Rat is a game for fun. You swipe through doors in a lab corridor, and each door is based on a well known psychology effect. You collect study cards as you go. We may change, add or remove features at any time.

Not medical or psychological advice

The psychology facts, scores and comparisons in Lab Rat are for fun and curiosity. They are not a test, a diagnosis or an assessment of you, and not medical, psychological or professional advice. A score is a game score. Do not use it to make health decisions.

Lab Pass and purchases

Lab Rat is free to download and play. Lab Pass opens every room of the lab, removes the ticket limit and removes ads. You can get it three ways:

  • Lab Pass Yearly is a subscription that renews every year at the price shown in the app before you buy. There is no free trial at launch. If a free trial is offered later, it is shown before you confirm, and you are charged when it ends unless you cancel at least 24 hours before.
  • Lab Pass Monthly is a subscription that renews every month at the price shown in the app.
  • Full Lab Forever is a one time purchase with no renewal. It gives what Lab Pass gives, including new rooms we add, for as long as we offer the app.

You can also buy cheese packs: fixed amounts of cheese (1,000, 3,000 or 8,000) for a one time payment each. A pack buys cheese only. It does not include Lab Pass, rooms, tickets or ad removal. See "Cheese and in game items" below.

Prices are shown in your local currency before you buy and may change. Taxes may apply. Purchases are made in the iPhone and Android apps only, through the App Store or Google Play.

Renewal, cancelling and refunds

Payment is charged to your Apple ID or Google Play account when you confirm the purchase. Subscriptions renew automatically unless you cancel at least 24 hours before the end of the current period. Your account is charged for the renewal within 24 hours before the period ends.

To cancel, open your subscriptions in the App Store (Settings, your name, Subscriptions) or in Google Play (Profile, Payments and subscriptions, Subscriptions). Deleting the app does not cancel a subscription. Cancelling stops the next renewal; you keep Lab Pass until the end of the period you paid for.

Refunds are handled by Apple or Google under their own rules: reportaproblem.apple.com and Google Play refund help. Use Restore purchases in the app to get Lab Pass or Full Lab Forever back on a new device. Restore does not apply to cheese packs.

Cheese and in game items

Cheese is a virtual in game currency. You earn it by playing, from missions and through invites, or you buy it in cheese packs, and you spend it inside the game (for example on skins, lab items and keeping a run going). Cheese, tickets, study cards and lab items are a licence to use content in the game, not property. They have no cash value and cannot be exchanged for money, sold or transferred to another player. We may change what things cost in cheese when we balance the game.

  • Bought cheese is added to your balance once the store confirms your payment. Each purchase is added only once.
  • Cheese packs are used up in the game. They are not refundable, except where the law or the App Store or Google Play refund rules say otherwise.
  • Reset progress in Settings deletes all your cheese, including cheese you bought. The app warns you before it does this, and it cannot be undone.
  • Restore purchases does not bring back cheese packs. Your cheese balance is part of your game backup, but we cannot promise to recover it if you uninstall the app, change phones or lose your data.

Invites

You can share an invite link with friends. You earn 200 cheese for each friend who installs the app through your link and finishes a first scored run, for up to 10 friends. Sharing alone earns nothing. We may withhold or remove rewards if we see abuse, such as fake installs, self invites or automated activity.

Rewarded ads

The app may offer optional rewarded ads from Google AdMob, for example to get extra tickets or to keep a run going after a crash. Watching one is always your choice, and the reward is described on the screen where the ad is offered. Rewards are given only when the ad finishes, and there may be a daily limit. If an ad does not finish or load, the reward is not given. Lab Pass holders do not see ads. How ads use data is explained in the privacy policy.

Fair play and challenge links

  • Do not cheat, use bots or scripts, or tamper with the app, its servers or its links.
  • Do not use challenges, replies or display names to harass others or to post unlawful, hateful, sexual or misleading content, or someone else's personal details. We may remove names or content and block misuse.
  • Only send challenge and invite links to people who are happy to get them.
  • Do not reverse engineer, copy or resell the app or its content, except where the law allows it.
  • Do not try to bypass purchases, get cheese or rewards you did not earn or pay for, or misuse the reviewer code system.

Your content

If you type a display name or send a reply, you give us permission to store it and show it to the friends who get your challenge or reply, only to run the game.

Ownership

The app, its art, sounds, text and code belong to Under the Behavior or its licensors. We give you a personal, limited, non transferable licence to use the app for your own non commercial use.

If you got Lab Rat from the App Store

If you downloaded Lab Rat from Apple's App Store, Apple's standard Licensed Application End User License Agreement also applies. If it conflicts with these terms, the Apple agreement wins for the iPhone app. These terms are between you and Under the Behavior, not Apple. Apple has no duty to provide maintenance or support for Lab Rat and is not responsible for claims about it. Apple and its subsidiaries are third party beneficiaries of these terms and may enforce them.

Disclaimer

The app is provided "as is" and "as available", without promises that it will be error free, always available or that your progress will never be lost. Cloud backup is a convenience, not a guarantee.

Limit of liability

To the extent the law allows, Under the Behavior is not liable for indirect or consequential losses, or for loss of data or progress, arising from your use of the app. Our total liability is limited to the amount you paid us in the 12 months before the claim.

Governing law

These terms are governed by the laws of Hungary. If you are a consumer, nothing in these terms limits rights you cannot waive under the law of the country where you live, including consumer rights, and you may also bring a claim in the courts of that country.

Ending use

You can stop at any time by uninstalling the app. We may suspend or end access if you break these terms.

Changes

We may update these terms. The date at the top shows the latest version. If you keep using the app after a change, you accept the new terms.

Privacy

How we handle data is explained in the Lab Rat Privacy Policy.

Contact

Questions about these terms: Under the Behavior, underbehavior@gmail.com

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